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Microsoft Ads Management Charlotte NC

Looking for Microsoft Ads (Bing Ads) management in Charlotte NC? PPC Agency Charlotte provides expert Microsoft Advertising management at $500/month as an add-on to Google Ads. Lower CPCs, LinkedIn targeting, and access to 30% of search traffic Google misses.
Start Your Microsoft Ads Management Campaign

How much does Microsoft Ads management cost in Charlotte NC?

Microsoft Ads (Bing Ads) management in Charlotte NC costs $500/month as an add-on to Google Ads management through PPC Agency Charlotte. The flat rate covers campaign setup, Google Ads import, LinkedIn professional targeting, Microsoft Audience Network placements, and ongoing optimisation. Microsoft Ads typically deliver 10-35% lower CPCs than Google Ads and reach approximately 30% of search traffic that Google misses. The base Google Ads management at $800/month is required. Use our free cost calculator to estimate your costs, or get a custom quote.

PPC Agency Charlotte - Behind the Scenes

Why Choose Our Microsoft Ads Management?

Microsoft Ads (formerly Bing Ads) often deliver lower cost-per-clicks than Google Ads, with 10-35% lower CPCs on comparable keywords. Microsoft’s partnership with LinkedIn also enables unique professional targeting. Our $500/month flat-rate add-on covers full campaign setup, import from Google Ads, and ongoing optimization.
  • Campaign Setup & Management - Search campaigns, import from Google Ads, optimization
  • LinkedIn Profile Targeting - Target by job title, industry, and company (unique to Microsoft Ads)
  • Lower CPC Management - Benefit from Microsoft's lower competition and CPCs
  • Microsoft Audience Network - Native display ads across MSN, Outlook, and Edge
  • Call Tracking - Know which Microsoft Ads campaigns drive phone calls
  • Reporting - Monthly performance reports comparing Google vs. Microsoft ROI
Call 980-243-0597
Get Your Free Consultation

Microsoft Ads for Charlotte Businesses

As a full-service Microsoft Ads agency in Charlotte, we manage Bing Ads campaigns for local businesses across the Charlotte metro area.

Industries We Serve

Geographic Coverage

We manage Microsoft Ads campaigns for businesses throughout the Charlotte metropolitan area, including Charlotte, Concord, Gastonia, Rock Hill, Matthews, Huntersville, Cornelius, Davidson, Mint Hill, Monroe, Indian Trail, Waxhaw, Kannapolis, and surrounding communities.

  • Home Services: HVAC, plumbing, roofing, construction, water damage restoration
  • Legal: Personal injury, law firms, family law
  • Healthcare: Dental, medical, orthopedic, cosmetic
  • Contractors: General contractors, electricians, painters, landscapers
  • Small Businesses: Retail, services, restaurants, and more
Google Ads CTR (Search avg)
0 %
Our local CTR range
0 -8%

Layer platforms: Google Display for broad reach, YouTube for video awareness, Microsoft Ads for older demographic reach, Facebook/Instagram for household-interest targeting.

Microsoft Ads Pricing

Microsoft Ads management is available as a $500/month add-on to Google Ads management. You can also add Facebook, Instagram, LinkedIn, YouTube, TikTok, or ChatGPT Ads at $500/month each.
Use our free PPC cost calculator to estimate your total monthly cost, or contact us for a custom quote.
  • Google Ads Management: $800/month flat fee (required base)
  • Microsoft Ads Add-On: $500/month
  • Estimated Usage (call tracking, CRM, funnels): $40-$60/month
  • No percentage of ad spend – your management fee stays the same

No Long-Term Contracts

Month-to-month

Conversion lift from dedicated landing pages
0 %
Home services CPA range (max)
$ 0 $
Legal/medical CPA range (max)
$ 0 $

Use our free PPC cost calculator to estimate your total monthly cost, or contact us for a custom quote.

Schedule a Consultation — Call 980-243-0597

Or email [email protected]. We recommend a 30-90 day test with clear KPI targets and weekly optimization.

Want a Free Microsoft Ads Management Consultation?

Call 980-243-0597 or contact us online for a free, no-obligation consultation. We’ll review your current campaigns, ad budget, and goals to recommend the right strategy for your Charlotte business.

Call 980-243-0597

Our PPC Management Process

Discovery & Strategy – We learn your business, services, target locations, and goals to build a custom PPC strategy.

Campaign Setup – We structure campaigns by service and location, with dedicated landing pages and conversion tracking.

Keyword Research – We identify high-intent local keywords that drive qualified leads, not just clicks.

Ad Creation – We write compelling ad copy with local calls-to-action and phone numbers.

Launch & Monitor – We launch campaigns, track performance, and optimize bids in real-time.

Ongoing Optimization – Weekly review of search terms, negative keywords, ad testing, and landing page improvements.

Reporting – Transparent monthly reports showing leads, cost per lead, and ROI.

7. Reporting

Transparent monthly reports showing leads, cost per lead, and ROI.

Tools we use: Google Ads, GA4, Google Tag Manager, GoHighLevel CRM, Rank Math SEO. Average early CPA stabilization: 2-4 weeks with manual CPC, then switch to Smart Bidding.

CPA reduction after first optimization
0 %
Search impression share (local)
0 %
Performance stabilization period
0 weeks

Flat-Rate vs. Percentage-Based Agencies

When choosing a PPC management company, consider how the pricing model affects your growth:
With flat-rate pricing, your management fee never increases just because your ad spend grows. You keep more of your budget working for you.
FeaturePPC Agency Charlotte (Flat-Rate)Percentage-Based Agencies
Management Fee$800/month flat10-20% of ad spend
Fee at $5,000 ad spend$800/month$500-$1,000/month
Fee at $10,000 ad spend$800/month$1,000-$2,000/month
Fee at $20,000 ad spend$800/month$2,000-$4,000/month
CRM IncludedYes (GoHighLevel)Often extra
Call TrackingIncludedOften extra

Get Your Free PPC Consultation

  • Search Campaigns - Capture high-intent searches for your services
  • Display Campaigns - Visual ads across Google's partner network
  • Performance Max - AI-driven campaigns across all Google channels
  • Remarketing - Re-engage visitors who didn't convert the first time
  • Call-Only Campaigns - Drive phone calls directly from search
  • YouTube Ads - Video advertising on YouTube and partner sites
Savings at $10K ad spend
$ 0 %
Savings at $20K ad spend
$ 0 %

Microsoft Ads for Charlotte Businesses

As a full-service Microsoft Ads agency in Charlotte, we manage Bing Ads campaigns for local businesses across the Charlotte metro area.

Industries We Serve

CPA reduction
0 %
Qualified lead rate improvement
0 %
Lead quality increase
0 %

Geographic Coverage

We manage Microsoft Ads campaigns for businesses throughout the Charlotte metropolitan area, including Charlotte, Concord, Gastonia, Rock Hill, Matthews, Huntersville, Cornelius, Davidson, Mint Hill, Monroe, Indian Trail, Waxhaw, Kannapolis, and surrounding communities.

What’s included in your $800/month:

  • Home Services: HVAC, plumbing, roofing, construction, water damage restoration
  • Legal: Personal injury, law firms, family law
  • Healthcare: Dental, medical, orthopedic, cosmetic
  • Contractors: General contractors, electricians, painters, landscapers
  • Small Businesses: Retail, services, restaurants, and more

Geographic Coverage & What's Included

Monthly performance reports showing cost per lead, ROAS, and audience insights. We track every call, form submission, and conversion so you know exactly what your ad budget is delivering.

  • Charlotte
  • Concord
  • Gastonia
  • Rock Hill
  • Matthews
  • Huntersville
  • Cornelius
  • Davidson
  • Mint Hill
  • Monroe
  • Indian Trail
  • Waxhaw
  • Kannapolis

Geographic Coverage

We manage Microsoft Ads campaigns for businesses throughout the Charlotte metropolitan area, including Charlotte, Concord, Gastonia, Rock Hill, Matthews, Huntersville, Cornelius, Davidson, Mint Hill, Monroe, Indian Trail, Waxhaw, Kannapolis, and surrounding communities.

  • Facebook Ads - $500/month add-on
  • Instagram Ads - $500/month add-on
  • LinkedIn Ads - $500/month add-on
  • YouTube Ads - $500/month add-on
  • TikTok Ads - $500/month add-on
  • ChatGPT Ads - $500/month add-on

What’s Included: Campaign setup, audience targeting, ad creative, pixel tracking, retargeting, call tracking, CRM (GoHighLevel), landing pages, funnels, workflows, and monthly reporting.

Additional ad networks available at $500/month each: Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, ChatGPT Ads.

Explore our other advertising management services:

Call 980-243-0597 or contact us online for a free consultation.

Free PPC Planning Tools

Find Out If Google Ads Can Work for Your Business

Use these free tools to estimate your PPC budget, calculate ROI, audit your Google Ads account, and compare your cost per lead.

PPC Budget Calculator

Estimate how much you may need to spend on Google Ads to hit your lead goals.

Enter your numbers and click calculate.

PPC ROI Calculator

Estimate revenue, profit, and return on ad spend from a PPC campaign.

Enter your numbers and click calculate.

Google Ads Audit Checker

Answer these questions to see if your Google Ads account may be wasting money.

Complete the checklist and click get audit score.

Cost Per Lead Benchmark Tool

Compare your current cost per lead against a simple industry benchmark.

Enter your numbers and click compare results.

Want a Custom PPC Review?

We can review your Google Ads account, landing pages, tracking setup, and cost per lead to find opportunities for improvement.

Request a Free PPC Review
Transparent PPC Pricing

PPC Management Pricing Calculator

See your estimated PPC management cost, usage, optional service fees, and how much you may save compared to agencies that charge a percentage of ad spend.

Build Your PPC Plan

Additional networks can include: Facebook Ads, Instagram Ads, Microsoft Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, ChatGPT Ads, and more.
Usage includes estimated pass-through costs for: Call tracking, phone numbers, funnels, workflows, automation usage, and related communication costs.

Compare Your Savings

Many agencies charge a percentage of your ad spend. Choose an average agency fee below to see how much you may save with our flat-rate pricing.

Your Estimated Monthly Cost

$850/mo

Flat-rate PPC management. No percentage of ad spend.

Enter your ad spend and click calculate to see your pricing and savings.

What Is Included

Google Ads Management

$800/month flat fee for Google Ads management. Your fee does not increase just because your ad spend increases.

CRM Included

GoHighLevel CRM setup for call tracking, funnels, lead capture, workflows, automation, and better follow-up visibility.

Usage

Estimated usage costs are usually $40–$60/month depending on call tracking, phone numbers, funnels, workflows, automation, and communication volume.

Additional Networks

Add platforms like Facebook, Instagram, Microsoft, LinkedIn, YouTube, TikTok, or ChatGPT Ads for $500/month per platform.

Want a Custom PPC Plan?

We can review your goals, ad budget, tracking setup, CRM needs, funnels, and landing pages to recommend the right PPC strategy.

Book a Free PPC Review
PPC Onboarding Process

What We Need to Launch Your Ads, CRM, Tracking, and Funnels

This guide shows how we set up your ad platforms, tracking, CRM, funnels, workflows, email systems, and lookalike domain so your campaigns can launch with clean ownership and transparent billing.

1 We purchase or set up a lookalike domain
2 We connect ad platforms, CRM, tracking, and funnels
3 You add your card or bank directly to each ad platform
4 We launch, track, optimize, and report transparently

Setup Overview

Our goal is to build a clean advertising system where your ads, CRM, funnels, tracking, and lead follow-up are connected before traffic starts.

What We Set Up

  • Lookalike domain for safer marketing use
  • Google Ads account structure
  • CRM pipeline and lead capture
  • Call tracking numbers
  • Funnels and landing pages
  • Workflows and automation
  • Email and tracking setup
  • Optional additional ad networks

What You Provide

  • Business name, address, phone, and website
  • Access to website, domain, or DNS when needed
  • Ad platform access or permission to create accounts
  • Credit card or bank added directly to ad platforms
  • Service list, target locations, offers, and budget
  • Logo, brand assets, photos, videos, or testimonials
You keep control of ad spend. The client adds their credit card or bank directly inside each ad platform, while our management fee stays separate and transparent.

Lookalike Domain Setup

We purchase or set up a lookalike domain to support email, ads, CRM tracking, landing pages, and campaign infrastructure.

Why We Use It

  • Protects the primary business domain
  • Creates a clean domain for funnels and tracking
  • Supports email authentication
  • Helps separate campaign infrastructure
  • Makes CRM and ad tracking easier to manage

Setup Steps

  • Select and purchase the lookalike domain
  • Connect DNS records
  • Set up branded tracking links when needed
  • Connect funnels and landing pages
  • Configure email records such as SPF, DKIM, and DMARC
Access Needed: Domain registrar, DNS provider, website access, or approval for us to purchase and manage the lookalike domain.

Google Ads Setup

Google Ads is the core platform for search intent campaigns. We structure campaigns around services, locations, keywords, landing pages, and conversion tracking.

What We Need

  • Google Ads account access or approval to create one
  • Google Business Profile access when local ads are used
  • Google Analytics and Tag Manager access if available
  • Website or landing page access
  • Service areas and target locations
  • Monthly ad budget

How We Connect It

  • Create or connect the Google Ads account
  • Build campaigns by service and market
  • Connect call tracking and form tracking
  • Add conversion actions
  • Connect landing pages or funnels
  • Review billing setup before launch
The client adds their credit card or bank directly inside Google Ads. Ad spend is paid directly to Google.

CRM + Call Tracking Setup

We include a CRM system so leads can be tracked from first click through phone call, form submission, appointment, quote, and sale.

What We Set Up

  • GoHighLevel CRM subaccount
  • Pipeline stages
  • Call tracking numbers
  • Form capture
  • Lead source tracking
  • Missed call text-back when needed
  • Basic automations and workflows

What We Need

  • Main business phone number
  • Forwarding number for calls
  • Email addresses for notifications
  • Lead status definitions
  • Sales process details
  • Preferred appointment or contact process
Usage: Usage is typically $40–$60/month depending on call tracking, phone numbers, texts, emails, funnels, workflows, and communication volume.

Funnels + Landing Pages

We create or connect campaign-specific landing pages so ad traffic goes to a focused page built for leads, not just a general website page.

What We Build

  • Landing page or funnel for each campaign
  • Service-specific lead capture forms
  • Call buttons and tracking numbers
  • Thank-you pages
  • Conversion tracking events
  • Lead notification routing

What We Need

  • Service descriptions
  • Photos, logos, and proof points
  • Offers or promotions
  • Target locations
  • Primary call-to-action
  • Preferred lead form questions
Funnels can be connected to the lookalike domain and CRM so every lead can be tracked and followed up with.

Email Setup

Email setup supports CRM notifications, follow-up workflows, lead nurturing, and campaign communication.

What We Configure

  • Sending domain or subdomain
  • Email authentication records
  • SPF, DKIM, and DMARC
  • CRM email sending
  • Lead notification emails
  • Basic follow-up sequences when needed

What We Need

  • Domain/DNS access
  • Approved sender name
  • Approved sender email
  • Notification recipients
  • Follow-up message approvals
  • Business contact information
Important: Email and CRM sending may use the lookalike domain to help separate marketing systems from your main business domain.

Facebook + Instagram Ads Setup

Meta Ads can support retargeting, lead generation, awareness, local offers, and remarketing campaigns.

What We Need

  • Meta Business Manager access
  • Facebook Page access
  • Instagram access if used
  • Ad account access or approval to create one
  • Pixel/Dataset access
  • Creative assets and offer details

How We Connect It

  • Connect business assets
  • Confirm page and ad account permissions
  • Connect pixel or conversion tracking
  • Create audiences and retargeting groups
  • Build campaigns and ads
  • Confirm billing before launch
The client adds their credit card or bank directly to Meta. Additional network management is $500/month per platform.

Microsoft Ads Setup

Microsoft Ads can expand search campaigns across Bing, Edge, and Microsoft partner placements.

What We Need

  • Microsoft Ads access or approval to create an account
  • Website or landing page access
  • Google Ads import approval if applicable
  • Budget and target locations
  • Billing setup by client

How We Connect It

  • Create or connect account
  • Import or rebuild campaigns
  • Connect conversion tracking
  • Add call tracking where applicable
  • Review keywords, ads, and budgets
Billing: The client adds payment directly to Microsoft Ads.

YouTube Ads Setup

YouTube Ads are usually managed through Google Ads and can support video awareness, retargeting, and branded campaign visibility.

What We Need

  • Google Ads access
  • YouTube channel access
  • Approved video creative
  • Target audience and locations
  • Landing page or funnel destination

How We Connect It

  • Link YouTube channel to Google Ads
  • Upload or select video assets
  • Build video campaign structure
  • Add retargeting audiences when available
  • Connect tracking and landing pages
YouTube Ads use Google Ads billing. The client adds payment directly to Google Ads.

LinkedIn Ads Setup

LinkedIn Ads are useful for B2B campaigns, professional audiences, high-value services, hiring, and industry targeting.

What We Need

  • LinkedIn Campaign Manager access
  • Company Page access
  • Billing setup by client
  • Target job titles, industries, and locations
  • Offer, landing page, and creative assets

How We Connect It

  • Connect ad account and company page
  • Install Insight Tag when needed
  • Create target audiences
  • Build campaign and ads
  • Connect lead forms or landing pages
Billing: The client adds payment directly to LinkedIn Campaign Manager.

TikTok Ads Setup

TikTok Ads can support local awareness, lead generation, retargeting, and short-form video campaigns.

What We Need

  • TikTok Business Center access
  • TikTok Ads Manager access
  • Pixel setup approval when needed
  • Video creative assets
  • Target audience, locations, and budget

How We Connect It

  • Connect business and ad account
  • Install or connect TikTok Pixel
  • Create campaign structure
  • Upload creative
  • Connect funnel, lead form, or landing page
The client adds payment directly inside TikTok Ads Manager.

ChatGPT Ads / AI Ad Network Setup

For emerging AI advertising placements, we prepare the account, landing page, tracking, creative, and reporting structure based on the network requirements available at launch.

What We Need

  • Approved business information
  • Brand-safe landing page or funnel
  • Offer and target audience details
  • Creative assets where required
  • Payment method added by client when the platform allows
  • Tracking or reporting access when available

How We Connect It

  • Review network setup requirements
  • Prepare compliant ad copy and creative
  • Connect destination URL or funnel
  • Set up tracking where available
  • Launch and monitor reporting
Note: AI ad platforms may vary by availability, approval requirements, reporting, targeting, and billing setup.

Client Launch Checklist

Ready to Start Your PPC Setup?

We will map out your platforms, tracking, CRM, funnels, and ad budget before launch so your campaigns are set up clearly from day one.

Book a Free PPC Setup Review

Ready to Start Microsoft Ads?

Call 980-243-0597 or contact us online for a free Microsoft Ads consultation. We’ll review your goals, ad budget, and existing Google Ads campaigns to recommend the right Microsoft Advertising strategy for your Charlotte business.

PPC Agency Charlotte | 101 N Tryon St, Charlotte, NC 28202 | Phone: 980-243-0597

Call 980-243-0597 Now