Frequently Asked Questions
Got questions about PPC management in Charlotte? We’ve got answers. Below are the most common questions we hear from local business owners about Google Ads, pricing, landing pages, and working with PPC Agency Charlotte.
Ready to get started? Call 980-243-0597 or email [email protected] for a free PPC consultation.
Pricing & Packages
How much does PPC management cost?
PPC Agency Charlotte charges a flat rate of $800/month for Google Ads management with no percentage of ad spend. Additional platforms (Facebook, Instagram, Microsoft, LinkedIn, YouTube, TikTok, ChatGPT) are $500/month each. There are no hidden fees, no setup charges, and no long-term contracts.
What is included in the $800/month Google Ads management fee?
The $800/month flat fee includes unlimited ad spend management, full campaign setup, keyword research, ad creation, conversion tracking, ongoing optimization, dedicated landing pages for each campaign, call tracking, GHL CRM integration, and monthly performance reporting.
What is the difference between flat-rate and percentage-based PPC management?
Flat-rate means you pay a fixed monthly fee regardless of your ad spend. Percentage-based agencies charge 10-20% of your ad spend, so your fees go up every time you increase your budget. At $10,000/month ad spend, a 15% percentage fee costs $1,500/month versus our flat $800/month — and the gap only widens as your budget grows.
Do you require long-term contracts?
No. PPC Agency Charlotte works on a month-to-month basis with no long-term contracts. We believe performance should earn retention, and most clients stay because they see better leads and lower CPA within 60-90 days.
Are there any hidden fees or setup charges?
No. The monthly management fee is all you pay. Your ad spend goes directly to Google (or whichever platform you advertise on). We don’t mark up ad spend, charge setup fees, or add platform surcharges.
Campaigns & Results
How long until I see results from Google Ads?
Most clients see measurable changes within 14-30 days and initial qualified leads within 2-4 weeks. Stable CPA and full optimization typically arrive in 60-90 days with ongoing optimization reducing costs further over time.
What industries do you serve in Charlotte?
We serve home services (HVAC, plumbing, roofing, construction, water damage restoration), legal (personal injury, law firms), healthcare (dental, medical, orthopedic), and small businesses across the Charlotte metro area.
Do you build dedicated landing pages?
Yes. Every campaign gets a dedicated landing page, and sub-campaigns can get their own pages. Dedicated landing pages typically increase conversion rates by 20-60% compared to sending traffic to a generic homepage.
Can you manage multiple ad platforms?
Yes. In addition to Google Ads at $800/month, we manage Facebook Ads, Instagram Ads, Microsoft (Bing) Ads, YouTube Ads, LinkedIn Ads, TikTok Ads, and ChatGPT Ads at $500/month per platform.
Do you provide call tracking?
Yes. Call tracking is included with all campaigns. We use dynamic number insertion to track which ads and keywords drive phone calls, and we record calls for quality scoring and optimization.
How do you track conversions and ROI?
We implement Google Ads conversion tracking, GA4 events, call tracking with dynamic number insertion, and CRM integration to track leads from click to closed deal. We import offline conversions so ROAS reflects actual booked revenue, not just form fills.
Local & Service Area
What areas of Charlotte do you serve?
We serve the entire Charlotte metro area including Uptown, South End, Ballantyne, Matthews, Huntersville, Concord, Gastonia, Rock Hill, and surrounding suburbs. We use neighborhood-level bid adjustments to target high-value ZIP codes.
Do you offer Google Local Service Ads management?
Yes. We manage Google Local Service Ads for home service businesses. These ads appear at the top of search results with a Google Guaranteed badge and are pay-per-lead rather than pay-per-click.
Can you help with retargeting campaigns?
Yes. Retargeting is available as a $500/month add-on. We build sequential messaging funnels (awareness, benefits, social proof, CTA) with frequency caps and CRM-backed audience segmentation. Retargeting often delivers 2-5x higher conversion rates than cold display.
How do I get started with PPC Agency Charlotte?
Call us at 980-243-0597 or email [email protected] to schedule a free PPC consultation. We will audit your current account, provide a prioritized fix list, and create a 30-90 day optimization roadmap tailored to your business.
What should I prepare before our consultation?
If you have an existing Google Ads account, gather your current monthly ad spend, top search keywords, landing page URLs, and target service areas. If you’re new to PPC, just bring your business goals and we’ll handle the rest.
PPC Agency Charlotte — 101 N Tryon St, Charlotte, NC 28202 — Phone: 980-243-0597 — Email: [email protected]
